Our Cofounders Visit Instituto Vida Abençoada

At Easy Açaí, our mission goes beyond sharing delicious bowls and smoothies. From the very beginning, we dreamed of creating something that not only celebrates the beauty of the Amazon but also gives back to the people of Brazil. That’s why every one of our bracelets, made from real açaí seeds, is more than just a meaningful accessory. Each one is a symbol of care, connection, and hope, with 100% of proceeds donated to Instituto Vida Abençoada (IVA).

Last month, our cofounders Doug and Katia Rowland traveled to Brazil to visit IVA in person. This trip wasn’t just about delivering support, but also about connecting with the incredible team who dedicate their lives to providing medical, dental, and humanitarian care to communities in need.

During their visit, Doug and Katia had the privilege of personally presenting one of many checks funded through bracelet sales, a donation of $5,000. This contribution will directly support IVA’s ongoing work to bring dignity, health, and hope to underserved families. It was an inspiring moment that reflects the heart of our mission: transforming what was once discarded into something beautiful, and transforming small purchases into life-changing impact.

We are deeply grateful to every customer who has joined us on this journey. Each bracelet you wear tells a story of sustainability, love, and giving back. And with every sale, you’re helping make moments like this possible.

To learn more about IVA’s mission and the incredible work they’re doing in Brazil, visit vidaabencoada.org.

Together, we can continue to build a future rooted in care and compassion. Thank you for being part of this journey.